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Type Business consulting, visual identity proposals, Advertising ideas, Growth programs
Contains Research, marketing analytics, planning of future programs
Media Digital or Print
Strategic management provides overall direction to an enterprise and involves specifying the organization's objectives, developing policies and plans to achieve those objectives, and then allocating resources to implement the plans.
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Why plan ahead?

Brand Roadways

Effective marketing starts with a considered, well-informed marketing strategy. A good marketing strategy helps you define clear, realistic and measurable marketing objectives for your business.

Your marketing strategy affects the way you run your business, so it should be planned and developed in consultation with your team. It is a wide-reaching and comprehensive strategic planning tool that:

- describes your business and its products and services
- explains the position and role of your products and services in the market
- profiles your customers and your competition
- identifies the marketing tactics you will use
- allows you to build a marketing plan (the tactics to deliver) and measure its effectiveness.
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A marketing strategy sets the overall direction and goals for your marketing, and is therefore different from a marketing plan, which outlines the specific actions you will take to implement your marketing strategy.


Your marketing strategy could be developed for the next few years, while your marketing plan usually describes tactics to be achieved in the current year.